The Best Digital Marketing Tools for Small Businesses

The digital marketing tools available today help in leveling the playing field for small businesses. Compared to traditional marketing tools that required multi-million dollar budgets, the current online marketing tools have a high ROI, which allows businesses of all sizes to effectively get ahead of competitors. There are numerous digital marketing tools out there that […]

What is the importance of social media marketing for businesses?

These days, it is hard to find a brand that isn’t active on social media. Social media marketing is essentially a clever mix of strategy as well as creativity. The importance of social media in business extends beyond just increase in sales. It helps in engaging the community and target audience by creating brand awareness, […]

6 Startup Trends to Focus on in 2020

A new year often signifies new beginnings, new opportunities, new inventions and new trends to look out for. 2020 is said to bring along a number of trends that will shape the landscape of the startup world. A number of advantages, tools and solutions stand waiting for founders and business owners to try their hands […]

Entrepreneurship Development – Schemes of Government

In recent years the “startup culture”, as it is popularly known, has definitely gained momentum in the country. With the addition of more than 1,300 startups in 2019, India continues to reinforce its position as the 3rd largest startup ecosystem in the world, according to IT industry body Nasscom. Due to the constant increase in […]

How to raise funds for startup

Chase the vision, not the money; the money will end up following you. But the real question here is – how? For a startup to sustain, both ideation and capital go hand-in-hand. Most of the startups fail at an early stage because they are not able to generate the right amount of capital to fuel […]

Should you Bootstrap your Startup or go for VC Funding?

When entrepreneurs and small business owners start out with establishing their product or brand they often contemplate raising an angel or venture funding round to help turn their ideas into reality. There are numerous success stories of start-ups accelerating growth due to fundraising but there are also some cases of fundraising failures. On the other […]


In recent times, India has been often termed as the only, truly emerging market in the world. There is no doubt about the fact that a part of this growth is fueled by the micro, small and medium enterprises of the country. The SME sector contributes to over 40% of the total GDP and is […]

Top 10 Government Schemes Every Entrepreneur Should Know About

Dream To Become An Entrepreneur? Check out Top 10 Government Schemes To Help Startups Right now, India is in the midst of a startup boom, whose magnitude and scale has surpassed all previous records. Fuelled by Indian Govt.’s Startup India Standup India action plan which was unveiled in 2016, Indian entrepreneurs are right now being […]

Coworking, the new office for all generations

What started as a make-shift work space for digital nomads to have a place to work out of has quickly transformed into a billion-dollar industry which is currently impacting the lives of millions of workers across the globe. Coworking spaces provide their members with more than just WiFi, a comfortable workstation, tasty meals and good […]